In previous blog posts, we talked about why organizations should be exploring and understanding the role of digital transformation in attracting and retaining customers, and why CIOs and CMOs should be forming close partnerships. This blog post is all about staying relevant. It’s part 3 of a 3-part series about digital transformation.
In today's digital world, organizations need to put customers at the center of their digital transformation strategies. It means understanding customers' purchasing behaviors and desired digital experiences and building strategies around them. If your organization can't meet—or surpass—your customers' expectations, another organization will.