Versatile Blog

In previous blog posts, we talked about why organizations should be exploring and understanding the role of digital transformation in attracting and retaining customers, and why CIOs and CMOs should be forming close partnerships. This blog post is all about staying relevant. It’s part 3 of a 3-part series about digital transformation.

In today's digital world, organizations need to put customers at the center of their digital transformation strategies. It means understanding customers' purchasing behaviors and desired digital experiences and building strategies around them. If your organization can't meet—or surpass—your customers' expectations, another organization will.

In a previous blog post, we explored why organizations need to undergo digital transformations to attract and retain customers. In this post, we look at how to get started. This is part 2 of a 3-part series.

Digital transformation requires a shift in thinking about business at the top-level leadership. Instead of looking at margins, profits, and shareholder return, executives need to pay attention to customers’ experiences, and whether or not their organization is meeting customers' expectations.

This blog post is part 1 of a 3-part series on Digital Transformation.

Digital transformation is a huge buzzword in business right now, and with good reason.

According to Brian Solis, considered one of the most important thought leaders of our time and award-winning author of X: The Experience When Business Meets Design and WTF (What's the Future of Business?): Changing the Way Businesses Create Experiences, digital transformation means:

"...the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy."