In a previous blog post, we explored why organizations need to undergo digital transformations to attract and retain customers. In this post, we look at how to get started. This is part 2 of a 3-part series.
Digital transformation requires a shift in thinking about business at the top-level leadership. Instead of looking at margins, profits, and shareholder return, executives need to pay attention to customers’ experiences, and whether or not their organization is meeting customers' expectations.