CIOs and CMOs Must Align for Digital Transformation to Take Place

By Jennifer Hooper on May 11, 2017 3:58:08 PM

In a previous blog post, we explored why organizations need to undergo digital transformations to attract and retain customers. In this post, we look at how to get started. This is part 2 of a 3-part series.

Digital transformation requires a shift in thinking about business at the top-level leadership. Instead of looking at margins, profits, and shareholder return, executives need to pay attention to customers’ experiences, and whether or not their organization is meeting customers' expectations.

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